Nuknuuk

Nuknuuk, founded in 1998, is the go-to Canadian brand for premium sheepskin slippers & warm leisurewear based in Montreal. Their tried and true toasty warm slippers and Nuage apparel line made from premium quality materials guarantee comfort and warmth no matter the time of year.

Since 2021, we have had the privilege of being Nuknuuk's performance marketing agency of choice. The initial challenges were:

- Increase sales and client loyalty by harnessing customer profiles and online shopping habits
- Optimize email automation features to capture leads at every stage of the purchase cycle
- Ensure Shopify integration was seamlessly implemented
- Grow the mailing list efficiently through strategic segmentation
- Improve targeted marketing to achieve higher conversion rates

The goal was simple yet ambitious: transform their email marketing into a revenue-driving machine by understanding and leveraging customer data.

Our comprehensive email marketing strategy focused on automation, segmentation, and personalization:

## Platform Setup and Integration
With Klaviyo, we quickly and effectively set up email flows for our clients. By fully harnessing the powerful personalized automation tools the platform offers, implementing these proactive flows became our main priority and specialty, thanks to the tight Shopify and Facebook integrations.

## Strategic Email Flows
Our detailed and targeted flows capture clients at every stage of the purchase cycle, ultimately increasing conversions. These are emails built into the website interface and triggered by users' actions throughout the site:

- Welcome Email Series: Engaging new subscribers with brand story and product highlights
- Product Care Information: Post-purchase emails to enhance customer satisfaction
- Browse Abandonment: Re-engaging customers who viewed products but didn't purchase
- Cart Abandonment: Recovering lost sales with strategic reminders and incentives

## Advanced Customer Segmentation
Creating segments with the current mailing list was a major priority. We defined these lists according to specific conditions:
- Customers who have not yet purchased
- Customers about to repeat purchase
- VIP customers identified through purchase behavior

## Copywriting Excellence
The subject and preview lines are crucial parts of an email campaign. According to brand guidelines and tone of voice, our in-house copywriter established precedence in the style of email subject and preview lines, helping retain customer attention and distinguish Nuknuuk emails in crowded inboxes.

## Design Integration
For each campaign, we collaborated with Nuknuuk's creative team to seamlessly integrate the brand's graphics within campaigns, placing optimized CTA buttons and links to the online store when necessary.